IKEA: How Do They Really Do It?
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
- Year: 2022
- Country:
- Genre: Documentary
- Studio:
- Keyword: shopping, consumer affairs, retailer
- Director: Steven Prior
- Cast: